American Private Club Operation Model &
Swiss Five Star Hotel Management Standard
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On Club Management
Club industry has boomed recent years in China. More and more investors put money on this new market and hope make enormous profits. They simply copied foreign clubs in forms, followed market trends but quickly found them lost in direction and begun losing money. The truth is, in nowadays west, luxury clubs are rare, and pace of development has already slowed down, according to Mr. Dennis Ding. There are only a few large private clubs in one area, with distinctive features, consists of golf, yacht, wine, cigar, etc. Small clubs had gradually vanished in 1990s. Now in Europe and America, most clubs are existed only in forms of alliances, so they can offer diversified services, put membership system to its limit, let members enjoy products and services from many professional fields.
In early development of clubs in China, many investors who know nothing about running clubs blindly plunge into this seems promising business. Many clubs opened this year, and closed in next year. The reasons for this including：has no distinct characteristics, poor services, poor management, etc.
Chinese club industry is facing a real problem that there isn’t a professional system to integrate luxury clubs in market. Small clubs are only existed in forms of family get-together restaurant, which management is loose, system is full of chaos, are far from the standard of luxury clubs. Just like Mr. Ding explained, if an owner really want to invest a club, we will surely offer him our professional system, first to communicate operation model and direction, then to provide professional suggestion and business plan. Blind in planning, running and managing will eventually lead to failure in no more than one year, even months. For those big clubs, because of its millions dollars investment, an elite management team is a must. Look at those big clubs, they are seems doomed for its large organization structure, indistinct characteristics, single operational direction, poor market position, etc. Opening gloriously, running poorly and closing quickly seems their destiny.
The management theory and practice we are carrying is mature in Europe and America. We tried to combine market needs and owners features, put commissioned management model to its limit. This way we are able to avoid a series of problems of big clubs such as heavy staff structure, strategic development, sales and marketing. Meanwhile we will provide most professional management support to club owners. Every club we managed was built on the basis of five standard hotels standard. Making full use of owners’ advantages and Overall operating, we combine efficiency of backstage support and promotion of marketing support to become a standing symbol in the market. We have a biggest advantage that is owners’ first strategy, while paying management fee, owners enjoy the most professional services with our management, operation and sales system. We integrate all owners’ advantages and make every club distinctive with best service and compatible products. Every club not only makes a profit but also exert an influence. We are building a platform that successful people can enjoy their work and life, a platform that connects people, economy and business. Our goal might be great, however, we strive to make it come true. That is who we are. Dealing each project with care, let each project streams, eventually become a river, become the sea. This is the meaning of our CIXI. This is our goal.
Discuss the definition of club
In Europe in the seventeenth century, the first membership club in the world was born in a coffee lounge in England. Because the participants share the same hobbies, so they decided to form an alliance, which is in fact the very beginning of private clubs. With the change of times, because this kind of club provides a private social environment for the same social class, it becomes popular and gradually forms a fashion. Today, club has become a global scene. Club has become a place of party and leisure for up-middle class or same social levels. And the membership in clubs has become a symbol and label of wealth and social status.
The earliest club in Beijing called “Royal Club”, which was established in 1990, invested by overseas investment and introduced foreign clubs’ operation and management model. In 1994, membership clubs appeared in Beijing: the ChangAn Club and the Capital Club. They are all located in the center of city. Decorated with deluxe, clubs seems to have everything you need for leisure and entertainment. The rich people then meet friends for the need of business made the place a real business club, and members are mainly businessmen. From 1996 to 1997, clubs began to transit to private clubhouses in luxury community. The design and management of clubs has been influenced by Hong Kong style.
The development of clubs in Shenzhen in recent years has gained great progress, including the clubs under our management, such as : YiDeXuan Private Club, Shanghai YiDeXuan Art Works Club, Shenzhen Noble Club, Romanee wine & cigar club, etc. We are building the first professional private club management team in China.
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